I turn noise into structure

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We began by running a deep competitor analysis to uncover common pain points and best-in-class patterns across the EV charging space. This was followed by stakeholder workshops where we worked together to reframe the brand's digital messaging and IA around user needs - not just product features. Our goal was to help ABB e-Mobility build trust and simplify complex offerings into something usable and human.

From there, we mapped the journeys of different customer types, including depot managers, municipal buyers, and infrastructure planners. Each had their own distinct decision-making processes, and the new architecture had to account for that. We introduced scalable design principles and solution-first content pathways, along with use-case driven navigation, to reflect how real users approach the electrification of their fleets.

Working under MVP constraints, we focused on essential use cases like bus depot electrification - prioritizing uptime, system reliability, and operational clarity. This helped shift the experience from a static catalogue to a responsive, solution-led tool that builds confidence through clear structure and smart content design.

The new website experience reflects a future-facing brand with a strong foundation in usability, clarity, and real-world operational needs - resulting in a user journey that’s faster, clearer, and more aligned with commercial goals.

We began by mapping out what it takes for a startup to raise capital in private markets. Through primary research, journey mapping, and workshops with subject matter experts, we dissected the workflows of founders and investors - many of whom still relied on outdated tools like spreadsheets or email threads.

This project came with a steep learning curve. Private market dynamics are complex, and the platform had to accommodate everything from discovery to due diligence and legal execution. We focused first on enabling the core transaction: identifying potential investors, inviting them to commit, and managing share allocations across a cap table. We also designed for edge cases - like regulatory visibility rules and staged access to sensitive data—to ensure the experience was compliant but still smooth.

Our design challenged legacy assumptions by offering smarter tools that mirrored familiar workflows but added intelligence, such as real-time allocation adjustments and contextual recommendations. The interface needed to feel trustworthy to a cautious audience but smart enough to encourage adoption.

The result was a platform that empowered founders and investors to complete a full fundraise in one place. It hit its first major milestone with a successful live transaction.

We started by carrying out a full UX audit of Versace's e-commerce site, identifying friction points in the checkout journey and missed opportunities for engagement. The data showed a high drop-off during basket and checkout stages, so we focused our efforts there.

We reviewed the latest e-commerce trends, heuristic frameworks, and behavioural insights to understand what could be creating uncertainty or increasing cognitive load. These findings helped us propose a new checkout experience — one that felt lighter, more fluid, and more consistent with the luxury Versace brand. We also explored ideas for encouraging larger basket sizes and reducing procrastination behaviours, such as clearer call-to-actions and simplified copy.

Beyond the transactional side, we proposed improvements to the wishlist and account areas to make it easier for users to manage their shopping and feel rewarded for their loyalty. We introduced the concept of a membership club, progressive profiling, and an engraving tool that allowed more personalisation — all designed to keep customers engaged beyond checkout.

The result was a refreshed, high-performance checkout flow aligned with modern usability standards and Versace's brand essence.

To tackle Here Technologies' challenge, we started with a full UX audit and analytics review to surface gaps in clarity, structure, and user flow. The goal was to rebuild the site's information architecture to better reflect its offering and support diverse user goals across different decision-making levels.

We focused on three key audiences - C-level executives, developers, and existing customers. Each group had its own intent, language, and expectations, which demanded tailored content hierarchies. We conducted stakeholder interviews to align on needs, then used these insights to refine the navigation and surface more relevant pathways.

Design-wise, the challenge was to avoid a cookie-cutter layout while keeping a consistent visual system. Pages were structured with clear hierarchies, whitespace, and pacing to guide users without overwhelming them. Alongside this, an SEO audit ensured the content was structured not only for readability but also visibility in search.

The result is a scalable, user-centric content structure that helps Here demonstrate its value and guide users to the right solutions with clarity.

We began by auditing the existing digital experience to identify friction points and structural inconsistencies that affected discoverability and trust. The brief was to help De Beers shift from a mining-focused enterprise to a consumer-facing luxury brand. That meant creating a single, scalable platform that could unify campaigns and product categories under one roof, without compromising their individuality.

Through multiple rounds of stakeholder workshops and journey mapping, we developed an information architecture that allowed stories to emerge naturally - whether through editorial content or collection pages. Every campaign had its space, but they all pointed back to a coherent brand message and e-commerce offering.

The second phase focused on overhauling the e-commerce experience, particularly the mobile checkout flow. We uncovered gaps around trust, product clarity, and accessibility. A mobile-first redesign introduced smarter filtering, product finders, and clearer shipping information. Accessibility improvements were guided by strict WCAG 2.1 compliance, ensuring every element was tested and validated.

The result was a layered, mobile-first experience where storytelling and product discovery work hand in hand - making it easier for users to browse, compare, and confidently choose the perfect piece.

Jio needed a design system that could serve its massive digital footprint - spanning over half a million users and countless services, while remaining flexible enough to work across brands, teams, and screen sizes. We began by analysing heuristics and studying best practices from top design systems, then carried out in-depth interviews with product owners and engineers to align technical requirements with UX standards.

We defined atomic components one by one, validating their use through real product screens. Accessibility, adaptability, and developer usability were core principles. Design patterns were tested in live environments to ensure they performed across Jio's varied applications - from customer support tools to consumer-facing apps.

We also rethought the experience for Jio's customer service agents, many of whom had to work remotely during the pandemic using only personal mobile devices. Their old tools were cluttered and inefficient. Through interviews and journey mapping, we prioritised core tasks and redesigned the system into a mobile-first, intuitive experience built on the design system.

The result was a state-of-the-art, fully customisable design system - robust enough for engineers, flexible for brands, and ready to scale.

RTL's ambition to become Europe's leading entertainment platform required more than just a new look - it needed a unified, user-first digital experience that could connect generations. We started by mapping use cases across screen types and content formats to understand what a true mega-app would require.

The team collaborated closely to design a platform that integrated video, music, audiobooks, news, and podcasts into a single service. Through iterative prototyping and testing, we tackled complex questions around navigation, content blending, and how to keep exploration intuitive without overwhelming the user. One of the trickiest areas was designing a unified media player that could seamlessly switch between formats without interrupting the experience.

A co-viewing app prototype added another layer of innovation, showing how content can bring people together in real time. From interface consistency to content hierarchy, every element was shaped to support clarity, curiosity, and connection.

The result was RTL+, a state-of-the-art app that made switching between media feel natural and rewarding, with strong engagement and satisfaction from early audiences.

To kick off each campaign, we ran creative sessions to define a vision and establish guiding principles. These helped us stay aligned with Apple's tone and user expectations throughout the work.

For the MyCANAL partnership on Apple TV, the challenge was to create a responsive webpage that upheld Apple's high standards despite tight content constraints. We focused on designing a flexible layout that could adapt as information became available, ensuring the final product remained elegant and intuitive.

For the iPhone launch campaign featuring Michel Gondry, we built an evolving microsite experience. It began as a teaser for the film, then expanded into a full viewing hub with "how-to" content. Our early design explorations were inspired by Gondry's creative style, but the final direction prioritised clean usability and direct access to the film.

We also designed a dedicated retail experience page for Apple's flagship store in Milan. Starting with content about the store's architecture, the site later transitioned into a functional store hub. Additional UX work included geo-targeted features for customers shopping iPhones via mobile carriers.

Each solution was carefully shaped around the content, context, and brand, ensuring a consistent, premium experience throughout.

We kicked off by running extensive research to understand the needs, behaviours, and challenges of athletes and fitness enthusiasts. Through fieldwork, focus groups, and interviews, we mapped out motivations and pain points across diverse user profiles. This research helped us define clear user personas and journey moments, laying the foundation for all future design decisions.

Working closely with Nike's athletes, we designed an app that balanced depth and simplicity. The experience had to support high-performance training while staying approachable to casual users. We prototyped flows for onboarding, self-assessment, workout creation, and social features. Throughout, we tested with trainers to ensure usability and relevance. Our design included a flexible framework around four fitness pillars: strength, endurance, mobility, and athleticism.

Another stream of work focused on the public-facing website. It needed to showcase the app, communicate its value, and build a sense of community. The site was structured around content themes and user intent, designed to guide new users without overwhelming them.

We also explored a training mentorship concept - an app that would connect users with coaches for guidance and motivation. Although this didn't go live, it generated valuable learnings and sparked design explorations that informed other features.

The result was a mobile ecosystem that helped Nike reach and engage millions of users across skill levels and fitness goals.

To improve the Volvo car configurator, we started by analysing customer interactions using web analytics and conducting interviews with internal stakeholders. This helped us understand both user behaviours and the technical constraints of the platform. With that knowledge, we mapped out user flows and ran quick usability tests in public spaces to validate assumptions and prototype improvements early.

One of the major design challenges was building a comparison tool for car trims. We had to find the right balance between simplicity and depth, making sure users could clearly see key differences without being overwhelmed. The solution combined smart categorisation, clear visual hierarchies, and flexible interaction patterns that allowed users to compare, adjust, and proceed with confidence.

We also worked on real-time 360-degree car views, embedded in the journey to give users a more immersive sense of the product. All interactions were designed to be fluid and responsive across regions and devices, accommodating localisation needs without breaking the experience.

The result was a cutting-edge and aesthetically pleasing configurator that made exploration more intuitive and buying decisions more confident.

To address KPMG's brief, we ran discovery workshops with internal stakeholders to understand the goals, constraints, and user expectations. These sessions were essential in defining functional requirements and prioritising user needs across different enterprise contexts.

The first product was a risk assessment dashboard for Arup, designed to help senior project managers oversee multiple infrastructure projects at once. The challenge was to visualise risk data in a meaningful, digestible way. We developed an interface that provided high-level summaries, while allowing users to drill down into risk categories and uncover root causes. The system highlighted anomalies and offered actionable recommendations—helping project leaders stay on track and avoid delays.

The second was a mobile app supporting a 6-week executive leadership programme. The user experience had to balance structure and flexibility, offering rich media content and social features without overwhelming the user. Research helped us identify the ingredients of an effective L&D experience, and iterative design ensured that the tone and functionality felt tailored to the audience. Customisation options and feedback loops were also baked in to boost engagement and learning outcomes.

The result was a set of web and mobile solutions that made complex processes simple, scalable, and more human.

To meet the brief, we started by running workshops to shape a shared vision and establish best UX practices internally. From there, we conducted user interviews to understand the needs of modern travellers and how those needs evolve across different airport contexts and membership tiers.

Our approach centred on turning a single-purpose app into a richer travel companion. Through user research, we identified and prioritised key features like airport guides, real-time lounge reviews, and entitlement visualisation. Content was tailored not only by location but also by user context—like whether someone was planning a trip or already at the gate.

We focused on micro-interactions and feedback loops to make exploration rewarding. For example, we introduced a dynamic rating interface that nudged users to complete reviews. Lounge pages were redesigned to blend editorial content with authentic, user-generated photos - improving transparency and trust.

We also prototyped and tested onboarding flows and MVP features, such as Fast Track integration, to support more seamless journeys. All designs were modular, allowing the app to scale rapidly with new partners and services.

BT was preparing to roll out its Digital Voice service, a major shift from traditional landlines to modern digital telephony. To meet this challenge, we ran early workshops with subject matter experts and technicians to map the full end-to-end journey. We then translated these workflows into UX flows, identifying areas that needed to be reimagined.

Our approach prioritised the onboarding and installation phase, where legacy processes and user expectations clashed. We designed a mobile-first experience that helped customers feel in control. The installation process involved several moving parts between BT and the customer, so we introduced a clear, trackable progress journey and contextual education prompts that guided users through what to expect next.

Integrating this into the acquisition flow also revealed friction in existing steps, so we worked closely with other teams to simplify the experience rather than stack on new interactions. We avoided treating Digital Voice as just an add-on and instead redefined how users engaged with the service from the start.

The result was a service that optimised the onboarding process, reduced the need for call centre support, and could be managed remotely by users with minimal guidance.

To address the brief, we began by analysing contact data and traffic patterns across support channels. We identified the most frequent pain points and mapped the different routes users followed to get help. From there, we redesigned the support experience to reduce friction and enable smarter self-service.

We built a new Help Hub, restructured the support articles, and introduced modules that provided contextualised answers based on user activity. These included personalised responses around billing, account access, and service status—removing the need for many calls. We also redesigned the search functionality to better interpret intent and connect users directly with what they needed, including specific device troubleshooting and filtered technical support flows.

Later, we co-designed new ad-hoc journeys with internal teams to respond to more complex requests. These included flows for refund applications, contact routing, and clearer messaging around account changes.

The result was a responsive and user-centred support journey that eased call centre pressure and helped customers resolve issues more quickly.

To address Lloyds's need for a more efficient onboarding experience, we began by facilitating workshops with stakeholders and subject matter experts. These sessions helped uncover pain points and inconsistencies in current banking procedures and mapped out where staff needed more streamlined tools.

We focused on the entire application journey - from initiating a new business request to managing approvals and follow-ups. The goal was to reduce friction, ensure completeness of submissions, and simplify how banking staff tracked application statuses. We also introduced validation layers to minimise errors and built-in logic that adapted the experience based on the business type being onboarded.

Wireframes and rapid prototypes helped align internal teams quickly, especially as we iterated flows to accommodate real-life edge cases. UX writing played a key role in guiding staff through complex steps without confusion or delay.

The result was a modern, user-friendly web tool that made the onboarding experience faster and more efficient for both staff and new business clients.

We began by speaking with stakeholders and analysing usage patterns to understand how users rent and buy films across devices. The brief called for a seamless experience on desktop, tablet, and mobile, with clear discoverability and smooth playback.

User research and analytics confirmed that people switch between devices often, but expect each to feel optimised and responsive. We explored various grid structures, image treatments, and navigation flows that would flex naturally across breakpoints without compromising performance or legibility. The unique feature of Sky Store - mailing a DVD after purchase - had to be highlighted at every key decision point, requiring tailored placements and messaging that felt relevant rather than intrusive.

We also collaborated closely with the editorial and advertising teams to define content modules and themed collections. These supported both monetisation goals and content discovery, especially around seasonal campaigns or partnerships.

The end result was a user-friendly, multi-platform experience that felt as premium as the content it offered, helping users discover and enjoy films, wherever they were.

To address Sky's need for a more intuitive digital ecosystem, we began with primary user research and benchmark analysis. The goal was to understand how real customers use the platform, and how Sky compared to its competitors in terms of content structure, usability, and clarity.

We discovered significant fragmentation in how information was organised, leading to a frustrating user experience. Based on these insights, we redefined the sitemap for the entire Sky web estate with a focus on customer needs and behaviours. We used card sorting, task-based testing, and surveys to validate navigation logic and page groupings.

In parallel, we developed a set of global interaction patterns and visual frameworks. These were designed to ensure consistency across pages, accommodate future growth, and meet accessibility standards. We ran A/B testing and live usability sessions to refine the solutions, iterating quickly to explore multiple hypotheses and gather fast learnings.

Our work was fully aligned with internal departments and received early buy-in, allowing us to implement improvements at pace.

The result was a customer-first web experience with a strong, cohesive personality that scaled across Sky's vast content ecosystem.

We began with collaborative ideation sessions to define a bold, browser-native concept that would showcase Chrome’s capabilities in a playful, unexpected way. The idea was to create an interactive game experience that would seamlessly sync a mobile phone with a desktop browser, transforming the mobile into a controller for sports-themed mini-games.

Working closely with engineers and creative stakeholders, we mapped out cross-device user flows and anticipated edge cases. We explored different ways to handle pairing across devices, prioritising clarity and responsiveness. The interface had to feel native, fast, and fun - while also handling technical complexity in the background.

After several iterations, we landed on a system that required users to input a short URL on their mobile device. This triggered a visual animation across screens, immediately confirming the connection. We tested multiple versions, continually simplifying the interaction and strengthening feedback loops.

The final output was a Chrome experiment featuring three interactive sports games that worked across desktop and mobile. The result: a playful and innovative experience that demonstrated Chrome's power, simplicity, and potential for cross-device creativity.